The first two quarters of 2017 and the last few months of 2016 have clearly shown that the market is on the rise. On the one hand, this is caused by falling prices for components, but also by an increasingly positive press and advertising for photovoltaics. Recently, even the utilities are joining in. PV is increasingly becoming acceptable again, and even the last misgivings are noticeably disappearing. Solar expert Alexander Schütt of BayWa r.e. talks about latest market trends. In this interview he gives detailed insight in the wholesaler’s PV business.