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Markets

The development of the solar sector and PV technologies differs across countries. Each market has its own applications, political landscape and subsidy schemes relevant to installers and users. Here you’ll find the latest updates from the key PV markets.

Plenty to see for visitors – a packed Genera on its second day

Genera 2025 highlights surge in hybrid solar and storage

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Industry experts in Madrid are showcasing cutting-edge advances in solar and storage integration, from high-performance modules and battery systems to agri-PV – with AI boosting efficiency across diverse energy projects.

Charged with potential, but progress is anticipated to remain slow for BEVs up to 2030

E-mobility in Poland – slow growth expected until 2030

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Poland’s transition to electric mobility is expected to remain slow until 2030, hindered by high vehicle costs and limited charging infrastructure – but improvements are anticipated with future advancements.

 UNEF Director‑General José Donoso addresses participants at the Solar Forum at Genera

Genera Madrid highlights evolving business models for electrification

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At the trade fair in Madrid, Spain’s solar sector explored electrification’s challenges and opportunities, highlighting new business models, innovation and the expanding role of photovoltaics, with flexibility and storage emerging as key.

Fields of potential – new loans are helping Croatian companies plant solar power

Upcoming investor newsletter: Balkan markets are opening up

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The solar and storage markets in Croatia, Serbia, Bosnia, Slovenia and Albania are in their early stages but are expanding rapidly, supported by state programmes and EU funding. Don’t miss our upcoming investor newsletter on 10 December 2025 – sign up now.

Small ripples, big change – KEY 2026 hopes to make waves in Rimini

Italy – energy efficiency leads the agenda at KEY 2026

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The Energy Transition Expo will open its doors from 4 to 6 March in Rimini, presenting a new exhibition layout, a broader range of topics and an even stronger international focus.

Poised for growth  – R.Power consolidates its position in Poland

R.Power secures €30 million from IFC to drive growth in Poland

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Strengthening its position in Poland’s clean energy market, the company has secured new financing, partnered with Photon Energy on advanced energy management, and is expanding a pipeline of solar parks and 2.3 GWh of storage projects.

Prof. Malka explains the energy triangle of supply security, climate protection and affordability

Laurenc Malka: Bureaucracy and grid issues slowing solar in Albania

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Despite abundant sunshine, Albania’s PV growth remains held back by bureaucracy, grid congestion and limited skilled labour. Professor Lorenc Malka outlines these challenges and explores potential solutions.

Our guest author Dai Wang, Co-Founder & CEO of LumenHaus

A symphony of energy assets – how orchestration cuts costs

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AI‑backed energy management is transforming how households generate, store and use power. LumenHaus CEO Dai Wang explains why intelligent systems are essential to making sustainable energy effortless and accessible.

Brlight lights, bright minds – The smarter E Europe 2025 conferences draw a full crowd

The smarter E Europe 2026 – abstracts invited for conference sessions

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Abstract submissions are now open for the conference sessions at The smarter E Europe 2026. The deadline for contributions is 5 December 2025 for the leading energy industry event.

From coffee to collaboration as solar networking takes centre stage in Brussels

Sustainable Solar Europe 2025 – connecting industry and EU policy

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The fourth edition of the conference will take place on 3 December 2025 in Brussels, organised by Intersolar Europe and SolarPower Europe.

Different roof types provide ample space for PV modules – a C&I rooftop installation in Italy

Rooftop PV driving energy market change across Europe

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As solar technology evolves from kilowatt-scale arrays to multi‑megawatt rooftops, manufacturers and developers across Europe are redefining project economics and grid integration.

Representatives from Poland’s grid operator and Energy Ministry address the press following the announcement of the new anti-blackout measures

Poland sets out measures to boost grid resilience

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The Polish Energy Ministry and transmission operator PSE have put forward a package of legislative changes to strengthen grid resilience and protect against disruptions, including outages and cyberattacks.

Sunlight, systems and strategy — Professor Malka on Albania’s PV promise

Lorenc Malka: “Albania is advancing electricity market liberalisation”

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In the third part of this interview, Professor Lorenc Malka discusses Albania’s energy‑market liberalisation, exploring solar investment, new incentives and the pressing shift from hydropower to solar as climate pressures intensify.

Panagiotis Mourtopallas, president of Helapco, offers perspective on the evolution of the Greek PV sector.

Helapco: “We’re boosting the self-consumption sector”

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As Greece’s PV market expands into large-scale projects, Helapco President Panagiotis Mourtopallas explains why clear rules for self-consumption are needed.

For Prof. Ilija Nasov, establishing trust through robust standards is fundamental to the energy transition

Solar Macedonia president: “Quality standards are key to growth”

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Prof. Ilija Nasov explains how Solar Macedonia helps the growing solar sector overcome local challenges and align with European standards as it navigates the post-coal transition.

Deep in thought about the next big leap for self‑consumption

Genera – industry optimism grows for storage and self‑use

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The Spanish solar industry is discussing the future of self‑consumption at the Genera Forum in Madrid. The focus is on new legislation and storage incentives, with manufacturers presenting their technologies for the next phase of growth.

Global investment in photovoltaics rose sharply in 2024

2024 global PV investment hits record USD 554 billion

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Energy transition investment reached an all‑time high of USD 2.4 trillion in 2024, with about one third directed to renewable energy technologies – led by photovoltaics, according to IRENA.

Prof. Malka highlights photovoltaic, storage, and investment incentives as key to diversifying the electricity mix.

Lorenc Malka: Solar vital for Albania’s energy balance

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Albania’s reliance on hydropower is leading to supply-demand imbalances. Prof. Lorenc Malka from the Polytechnic University of Tirana points to solar, storage and investment incentives as keys to greater stability and new business opportunities.

Our guest author Thomas Hartauer is founder and CEO of CAV Partners

How Italy is advancing the solar energy transition

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Germany pioneered the expansion of photovoltaics, but has also encountered the limits of its system: overloaded grids, negative electricity prices and lengthy permitting processes. Thomas Hartauer of CAV Partners explains how Italy is tackling these challenges.