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Markets

The development of the solar sector and PV technologies differs across countries. Each market has its own applications, political landscape and subsidy schemes relevant to installers and users. Here you’ll find the latest updates from the key PV markets.

Kristian Ruby, Secretary General of Eurelectric.

Kristian Ruby: “We must accelerate electrification in all sectors”

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Boosting electricity demand and flexibility is key to unlocking the benefits of the energy transition, says Eurelectric.

Unloading the solar panels from the truck in Ukraine.

Biohaus Stiftung seeks support for Ukraine

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Christmas appeal: More than a dozen solar systems have been dispatched to schools and hospitals in war-torn Ukraine. Now the foundation is seeking modules, inverters and mounting equipment, and urgently requests financial contributions.

Keep safe and good luck for 2026!

Wishing all our readers a bright start to the New Year!

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2026 is shaping up to be just as eventful as the year now behind us. True to form, the solar world clearly has no intention of playing it safe. The upside is that battery storage, electrified heat, e-mobility and new tariff structures are all giving PV a tailwind across Europe.

Small ripples, big change – KEY 2026 hopes to make waves in Rimini

Italy – energy efficiency tops the agenda at KEY 2026

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The Energy Transition Expo will take place in Rimini from 4 to 6 March, unveiling a new exhibition layout, an expanded thematic scope and an even stronger international focus.

Our guest author Thomas Hartauer is founder and CEO of CAV Partners

How Italy is advancing the solar energy transition

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Germany pioneered the expansion of photovoltaics, but has also encountered the limits of its system: overloaded grids, negative electricity prices and lengthy permitting processes. Thomas Hartauer of CAV Partners explains how Italy is tackling these challenges.

Sunlight, systems and strategy — Professor Malka on Albania’s PV promise

Lorenc Malka: “Albania is advancing electricity market liberalisation”

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In the third part of this interview, Professor Lorenc Malka discusses Albania’s energy‑market liberalisation, exploring solar investment, new incentives and the pressing shift from hydropower to solar as climate pressures intensify.

Some perspective, albeit the first decrease in the EU solar market in a decade

European solar stalls, casting doubt on 2030 targets

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Solar panel installations in Europe have declined for the first time since 2016, raising fresh concerns about the continent's ability to meet its 2030 targets, according to SolarPower Europe.

Pondering the qustion at one of the lively workshops at this year's summit in Barcelona

AI takes centre stage at Solar Quality Summit Europe 2026

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Industry leaders at the summit will discuss how AI can drive efficiency, strengthen quality assurance and support operational excellence in Europe’s solar sector.

Just over one fifth of Croatia’s electricity comes from solar and wind power.

Croatia faces an uphill climb towards its energy future

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Renewables are making only modest gains in Croatia. Progress is visible in the power sector, but the share of clean energy in transport continues to decline.

From fossil fuel extraction to photovoltaic collection in Serbia

Serbia – coal mines eye second life as 182 MW solar hubs

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Feasibility studies are under way for 182 MW of solar capacity at Serbia's Kolubara A and Morava sites, backed by EBRD and KfW financing.

Wanfei Qu talks about broad applications for solar power and storage systems.

Solavita – holistic intelligent solutions for solar power

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CEO Talk: Solavita delivers comprehensive solutions for solar power, storage and energy management. In this video, discover the company’s philosophy, learn about its future plans for Europe and explore its latest innovations.

An Elomoto charger in Poland, green power deal now sealed

Green power deal backs Elomoto’s 2026 Polish rollout

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MET Polska will supply renewable electricity to Elomoto’s 50-plus Polish charging stations under a one-year deal, as the self-funded operator expands its network by up to four new sites per month.

TOPCon bifacial module prices edged down slightly in November

PV Index: module prices steady, inverters up in November

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The European PV market remains notably stable, with module prices remain largely unchanged or fluctuating within narrow bands and modest upward adjustments for inverters, according to sun.store.

Rustavi Azot’s solar project positions Georgia as a pioneer in self-sufficient industrial energy and climate action in the Caucasus

Georgia – ASTORIOS powers up 24 MW on-site solar plant

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The US-based EPC and solar technology firm has announced the commissioning of a 24 MWp solar plant in Georgia, dedicated exclusively to on-site power for the fertiliser and chemical sectors.

Prof. Malka explains the energy triangle of supply security, climate protection and affordability

Laurenc Malka: Bureaucracy and grid issues slowing solar in Albania

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Despite abundant sunshine, Albania’s PV growth remains held back by bureaucracy, grid congestion and limited skilled labour. Professor Lorenc Malka outlines these challenges and explores potential solutions.

Manuella Bridgette Appiah, Environmental, Social & Governance (ESG) Manager at Sunrock

Sunrock wins the 2025 European Solar Sustainability Award

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Sunrock, UNEF and BNE received Gold, Silver and Bronze at the 2025 European Solar Sustainability Award during Sustainable Solar Europe 2025 in Brussels.

Fields of potential – new loans are helping Croatian companies plant solar power

Next investor newsletter: Balkan markets are opening up

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The solar and storage markets in Croatia, Serbia, Bosnia, Slovenia and Albania are in their early stages but are expanding rapidly, supported by state programmes and EU funding. Don’t miss our upcoming investor newsletter on 10 December 2025 – sign up now.

DCC Energi CEO Daniel Andersen looks ahead to a new chapter in Danish solar development

Wewise and DCC Energi launch Danish operations as nation targets 20 GW

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Denmark is aiming for a quadrupling of solar capacity by 2030, setting the stage for fresh alliances and projects from private homes to major parks.

The 140 MW solar park in Karavasta

Albanian solar markets open up as storage arrives

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The Southeast European country's solar and storage market is in its early stages but developing rapidly, drawing increasing investor interest and EU support. Discover the latest trends in our weekly focus, 8–11 December.