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What are your company’s current activities in Central and Eastern Europe?
Trinasolar has significantly expanded its presence across Central and Eastern Europe over the past two years. Today, we are active in 17 out of 21 countries in the region, with particularly strong momentum in the Baltics, Romania, Ukraine, Poland and the Czech Republic.
What are your best-selling products in the region?
On the solar side, Trinasolar supplies high-efficiency n-type modules for utility-scale, C&I, and residential customers, and advanced tracking and fixed-tilt systems for the utility-scale segment.
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Are you seeing increasing interest in storage systems in CEE?
Trina Storage is rapidly scaling in Eastern Europe, where we are already delivering for multi-MWh BESS projects in Lithuania, Estonia, and Romania, with additional projects advancing across Poland and other parts of the region. With increasing needs related to grid stability, flexibility, curtailment mitigation, and reactive power compensation, we see growing demand for hybrid solar-plus-storage solutions – an area where our integrated approach creates strong added value.
What makes the CEE region a focus area for your expansion?
Central and Eastern Europe is unquestionably a strategic growth region for us. Eastern Europe differs from Western Europe in several ways, particularly in development stage, regulatory frameworks, and energy-security needs, which makes our localised expertise especially valuable.
How does your company stand out in the CEE market?
A key differentiator is our localiaed, customer-centric approach. Each country is treated as a unique market: the team first seeks to understand its specific regulatory environment, grid requirements, and customer needs, then tailors the right technology and support accordingly.
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What do customers in the region expect from Trinarsolar?
Over the past years, we’ve seen that customers in Eastern Europe increasingly rely not only on our products, but on our cross-regional experience, allowing us to act as a trusted advisor throughout project planning, procurement, grid integration and long-term system performance.
What are your goals for 2026?
Looking ahead to 2026 and beyond, we will continue to follow market fundamentals and prioritise the largest and fastest-growing countries, while staying agile and present in emerging opportunities.
Interview by Manfred Gorgus
Next Tuesday’s read: Trina Solar’s Katerina Jirku Nemec – CEE’s diverse market maturity is a regional strength.
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Katerina Jirku Nemec is Head of Eastern Europe at Trinasolar, where she is responsible for regional business strategy, market development and commercial execution across the Eastern European solar sector. In this role, she oversees processes from market analysis and opportunity origination to contract negotiation, project execution and post-contract performance. With over ten years in the solar industry, Katerina brings experience in market entry, regulatory analysis, and developing long-term strategies for complex, fast-growing markets.
