Skyworth Solar – known in Europe until recently as Solavita – is a company still better known globally for television sets than solar panels. When it entered the solar business in 2020, Skyworth initially approached its own TV component suppliers, amounting to around 700 factories, as prospective C&I customers, pitching rooftop solar to the same manufacturers already in its electronics supply chain. Later, it ran a campaign in Vietnam, Thailand and Malaysia offering a free television with every solar installation, timed to last year's FIFA World Cup.
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Infrastructure behind the project
Its operations in Europe rest on more conventional groundwork. Behind the recently completed hotel retrofit is warehousing and logistics infrastructure the company has built out across the country, offering nationwide delivery within 48 to 72 hours and an end-to-end process built around a 14-day cycle. The same setup is now carrying the company into commercial and industrial work, beyond residential rooftop solar, and into Italy too, where it has also opened an office.
The software layer
Warehouses are only half the pitch. Behind the projects is a digital energy platform that Skyworth says is compatible with 99 percent of mainstream equipment communication protocols, with a work-order closure rate above 99 percent, and the company claims data-driven monitoring can improve power generation by 5 to 10 percent. "Global growth is not defined by the number of markets entered, but by the ability to deliver reliable service and support customers over time," says executive president Qu Wanfei. (TF)
