The Electrification Alliance has appointed Adrian Hiel as its new Director. A former journalist with extensive experience in energy and climate communications and public affairs, he will lead the Alliance’s efforts to promote the uptake of direct, smart electrification in support of Europe’s energy transition.
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Electrification across the European Union is stagnating at just 23% – well below the European Commission’s 2040 target of 50%. Hiel steps into his new role as the urgency to decarbonise Europe’s energy system continues to grow.
Call for a higher electrification target
“Electrification means European energy for European homes and industry. It means energy security. It means we invest in ourselves rather than those who would do us harm. It means fewer emissions, more jobs and more control of our destiny. It is Europe’s make or break challenge of the next decade. Europe has done the hard work to get to a tipping point on electrification and it is time to reap the benefits,” said Hiel.
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ChatGPT said:With the Electrification Action Plan due in the first quarter of 2026, the Alliance is maintaining its call for a 35% electrification target of final energy use across the EU by 2030. The goal is to strengthen energy security, competitiveness and affordability. It also urges EU Member States to make electrification a core element in their revised National Energy and Climate Plans (NECPs), in line with the Alliance’s policy recommendations. (hcn)
