EuPD Research: German battery energy storage companies with strong presence also internationally
Despite the late start of the new subsidy scheme and the changed framework conditions the German market for solar energy storage products showed a distinctive growth within the first six months in 2016 compared to the previous year, according to EuPD Research.
Decreasing system prices and increasing offerings
Decreasing system prices and increasing offerings for storage solutions of domestic as well as foreign companies pushed the sales figures in Germany. Tesla and Mercedes Benz Energy have made a decisive contribution with strong end-customer marketing; but this is not yet reflected in current sales figures, the market research company notes.
More than 12,700 systems sold in the first half of 2016
EuPD Research’s best case scenario expects 25,000 energy storage systems to be sold in Germany in 2016. In the first half 2016 around 60 companies offered energy storage solutions to German end customers. All in all more than 12,700 solar energy storage systems were sold within the first half of 2016. For the full year 2016 EuPD Research expects an ongoing growth, reaching 23,000 (worst case scenario) to 25,000 (best case scenario) storage systems in Germany. Compared to last year the sales market in Germany will increase by around 40% in 2016.
sonnen leading, followed by SENEC and E3/DC
According to a recent analysis by EuPD Research, sonnen was the largest solar battery provider in the first half of 2016 with around 3,300 systems sold and a resulting market share of 27%. German-based company Deutsche Energieversorgung (SENEC) achieved a market share of 19%, followed by E3/DC (10%), LG Chem (9%) and Solarwatt (6%).
Strong international presence
However, German companies not only show a strong presence in their domestic market. The analysis shows that in growing markets like the USA and Australia the German market leader sonnen for example has a strong position as well with a market share of 17% respectively 13%. In total, sonnen holds a cumulated market share of 23% across Europe, the USA and Australia in the first half of 2016, followed by LG Chem and Deutsche Energieversorgung (SENEC).
Tesla leading in the U.S.
The strong position of German companies can be deduced to their dominance in the German market. In contrast U.S. companies like Tesla and Trojan, that have a market share of 24% respectively 17% in the domestic market cannot hold the position on an international level, says EuPD Research. “The international presence of German companies shows that they react to country-specific requirements and provide high-quality products at affordable prices,” Martin Ammon, Head of Energy Industry at EuPD Research, summarizes. “Coming from the European market, our analysis makes evident that they are already very well established in non-European countries as well.” (HCN)